Candi's Wisk N Mix
Branding
Digital Marketing
AI Automation
Website Development
Mobile App Development
Candi’s Wisk N Mix needed a logo that matched the quality of her baked goods and the growth of her business. We redesigned the mark to feel more polished and consistent while keeping the warm, homemade charm customers already loved. The final logo system was built to work everywhere—from stickers and boxes to Instagram highlights and web headers - without losing legibility or personality.
The previous logo didn’t scale well across different uses and lacked a consistent visual structure. It became difficult to apply cleanly on small formats like labels and social icons, while also feeling dated in larger applications like signage and promo graphics. The goal was to modernize the brand without making it feel corporate or “cold.”
We created a refreshed logo that’s cleaner, more balanced, and more versatile - designed to look sharp at any size. The new identity includes a refined primary logo, simplified variations for small spaces, and a consistent style that supports the brand’s bakery vibe: warm, inviting, and confidently professional. Deliverables were packaged with optimized exports for print and digital use, making it easy for Candi to apply the new look across every touchpoint.
