CPL-Torginol Billboard Design

Our Role

Overview

Torginol partnered with Cyber Fox Media to launch a billboard campaign announcing its position as the Official Paint of CPL in Guyana. The goal was simple: create an instantly readable, premium-looking design that ties paint performance to cricket energy - strong brand presence, vibrant color cues, and a clean message that lands in seconds for drivers and commuters.

The Challenge

Communicate a major sponsorship (“Official Paint of CPL”) in one quick glance
Balance sports excitement with brand credibility (not messy, not overly loud)
Ensure high legibility at distance: short headline, minimal clutter, strong hierarchy
Keep the design adaptable for multiple billboard sizes and placements across Guyana

The Solution

We developed a billboard-first message system with:

A clear sponsorship headline as the hero statement
Strong brand framing and bold contrast for instant recognition
A clean visual hierarchy that reads in 3 seconds: Brand → Sponsorship → CPL energy
Print-ready billboard outputs optimized for large-format clarity and color impact

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