CPL-Torginol Billboard Design
Our Role
Branding
Digital Marketing
AI Automation
Website Development
Mobile App Development
Overview
Torginol partnered with Cyber Fox Media to launch a billboard campaign announcing its position as the Official Paint of CPL in Guyana. The goal was simple: create an instantly readable, premium-looking design that ties paint performance to cricket energy - strong brand presence, vibrant color cues, and a clean message that lands in seconds for drivers and commuters.
The Challenge
- Communicate a major sponsorship (“Official Paint of CPL”) in one quick glance
- Balance sports excitement with brand credibility (not messy, not overly loud)
- Ensure high legibility at distance: short headline, minimal clutter, strong hierarchy
- Keep the design adaptable for multiple billboard sizes and placements across Guyana
The Solution
We developed a billboard-first message system with:
- A clear sponsorship headline as the hero statement
- Strong brand framing and bold contrast for instant recognition
- A clean visual hierarchy that reads in 3 seconds: Brand → Sponsorship → CPL energy
- Print-ready billboard outputs optimized for large-format clarity and color impact
